![crown royal noble collection wine barrel finished crown royal noble collection wine barrel finished](https://www.alkoholeswiata.com/wp-content/uploads/2022/05/Whisky-CROWN-ROYAL-WINE-BARREL-FINISH-600x1066.jpg)
![crown royal noble collection wine barrel finished crown royal noble collection wine barrel finished](https://tannins.com/wp-content/uploads/2020/06/whisky-review-crown-royal-noble-collection-french-oak-cask-finish-4.jpg)
Thus it is with the distillery’s current “Noble Collection” series, which is producing unique twists on the Crown formula, sporting top shelf prices. Since that time, it would seem that the Crown Royal brand has doubled down on the theory of premium brand extension, reasoning that the introduction of additional, new Crown brands might generate the same kind of press and exposure as the Northern Harvest Rye. We had much the same reaction in our own review, although perhaps slightly less glowing-it’s a very enjoyable product, and quite a solid value at the same time that fills in its own unique niche among Canadian whiskey. When that dram, attractively priced in a $30 bottle, is being named the “best whiskey in the world” by esteemed industry figure Jim Murray, that’s going to change a whole lot of hearts and minds. That’s just some good marketing.Īt least, that is, until the brand’s Northern Harvest Rye arrived on the scene in 2015. As an easy-drinking, approachable blended whiskey, there’s rarely anything objectively negative to be found in Crown, but the juice in the bottles never earned the pomp and circumstance conveyed by the iconic purple velvet. In that marketplace, it’s fair to say that Crown Royal has been seen as more of a budget brand than anything-the blended Canadian equivalent to Jim Beam or Jack Daniels. But for the sake of this example, let’s say we’re talking about the continuously growing market for “premium” American whiskey-i.e., bourbon and rye.
![crown royal noble collection wine barrel finished crown royal noble collection wine barrel finished](https://thewhiskeywash.com/wp-content/uploads/2017/07/crownroyal-wine.jpg)
It is of course oversimplifying to even say “consumers,” as if every customer in the brown spirits industry is looking for the same experience, or prepared to spend in the same price range. It’s difficult to quantify how much a single product, or a single influential review of a product, can change an entire company’s stature in the eyes of consumers.